UX Team Lead at Hewlett-Packard Barcelona
Alessia Rullo works as UX team Lead in the Customer Experience Team at Hewlett-Packard Espanola, Large Format Printing Division (Barcelona, Spain), where she is in charge for Experience Design Strategy worldwide.
Alessia has previously worked as Post-Doc Researcher in different European and Italian projects concerning the design of ambient computing systems, development of creative approaches to interaction design, investigation of wearable technologies and new materials, the use of robotics applications as therapeutic aids, development of web 2.0 concepts and services. She is author and co-author of several scientiﬁc papers in the ﬁeld of Human Computer Interaction, Ambient Computing, Pervasive Health and Human Robot Interaction.She hold a PhD in Human Computer Interaction, with the final dissertation: “Aesthetics of Use: a Methodological Perspective on Ambient Computing”.Since 2011 she teaches Experience & Interaction Design at IED Barcelona, Design Management course.
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